Instead, they’ll be interacting with individual pins on your account. Most Pinterest users won’t see your board descriptions. You can also list keywords separated by commas. Some people write sentences that include keywords. Profile description: Include at least one keyword in your description, and more if you can fit them.īoard descriptions: You can include keywords here one of two ways. Include a keyword about what you do, like, “Neil Patel – Content Marketing Tips.” There are a few key places you need to use SEO keywords: So when you search Pinterest for “digital marketing,” you see her profile in the results. Its algorithm relies heavily on keywords to show users content they’re interested in, and for your pins to show up in searches.įor example, social media manager Chloe West includes the keywords “social media” and “digital marketing” in her name. 1. Optimize your Pinterest SEOįirst and foremost, Pinterest is a search engine, not just a social network. Here are the latest Pinterest advertising strategies you need to know about. If you haven’t advertised yet on Pinterest, or if you’ve only promoted a few of your pins, you’re missing out! Since then, many new advertising features have been developed for brands to promote themselves. Pinterest launched their first advertising service, promoted pins, in December 2014. Pinterest can work really well for B2B brands as long as you have valuable content and attractive images to go along with it.

That’s great for B2C retailers, but what about B2B services? 10% of users have an annual income exceeding $125,000. More than half of Pinterest users have an annual income of over $50,000 per year.

Pinterest users are a desirable target audience for businesses.

87% of users have purchased a product they saw on Pinterest. Pinterest is often overlooked as a successful marketing channel for businesses, but it can be highly effective.ĩ6% of all Pinterest users regularly research product information on the platform.

Pinterest ads